Wednesday, September 9, 2015

Got It

So I'm sitting at a local chain eatery at Coors and I-40 enjoying a nice steak and this is on my coffee cup.



When I say "nice steak" I mean these guys are open all night. I work nights so stay pretty much on a nighttime schedule over the weekend.

They aren't bad steaks. They season them with something and I've asked, and they can't not season them.

"They come that way."

With my cell phone I can take a picture of something and immediately post it to Twitter, or Facebook, or can email it or whatever, so I took a picture of my coffe cup and posted it on Twitter with my cute little ironic condemnation of the advertising coffee cup.

At a chain restaurant of any kind you are of course bombarded with advertising messages from the time you hit the parking lot, all while you're eating, when you go to the bathroom, on your way out the door. Capitalism stops at nothing to get your money and these kinds of messages are designed to enter your mind, your unconscious, to stay with you and to lure you back so they can get more of your money.

This particular message, although I've never seen it, specifically, is designed to evoke the same kinds of feelings that are evoked by phrases like "It takes a village to raise a child." Those kinds of sentiments entered US popular culture during the Counterculture era, the 1960s and 70s. They were used by people who were trying to find a way to a better world, not the world Capitalism has created, and Capitalism has no use for such phrases except to use them to make the world a worse place.

So I took the picture and posted it to Twitter. The next day I noticed this:



If you're not familiar with Twitter, this person had re-posted what I had posted and added his comment to it.

If you click on his name it takes you to his Twitter page:







You can search Twitter for key words. I don't doubt that corporate marketing departments have software that continually trolls social media, and the whole internet, looking for key words. That's what happened here. Because they really, really get it.

Not everyone of course shares my views about Capitalism. Few people in the United States do. This guy and millions of other advertising employees see nothing wrong with what they do. On the contrary. But this guy wasn't born yesterday. He knew what I was saying. He saw my little Socialism logo. He doesn't have that smirk on his face for nothing.






6 comments:

  1. Man, which is worse? Irony/sarcasm not seen, or ignored, or manipulated? Don't know.
    Been busy for a couple weeks, over in the Emerald City attending to very unfortunate family stuff. Still reading blogs occasionally when I'm up early.
    Oh, have a new email account, let me know if you'd like it.
    Cheers,
    Mike

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  2. Capitalism is built to have those that can, take what we have, every last penny of it. P.T. Barnum was the best at it, his saying was that "there is a sucker born every minute". My grandfather used to say in response to P.T. that there was a capitalist born a second after and right next to the sucker, just to take advantage him or her. Personally I think there are two or three capitalists born instead of the one.

    Maybe I am wrong on this as there are sooooo damn many suckers out there. Maybe a one to one ratio is closer to the truth. If the one to one ratio is closer that means that the capitalists are super busy and/or efficient or both.

    The commercial bombardment of the airwaves, roadsides, buildings, mugs, the bottom of your running shoes and even the waist band of your underwere is something else. It never fails to amaze me. Reference the "WisePies Arena" at the Pit, etc., etc..

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    1. I think I would have liked to have known your grandfather. Thanks, NM.

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  3. "Logorama" https://vimeo.com/10149605 16-minute animated film depicts events in a stylized Los Angeles, and is told entirely through the use of more than 2,500 contemporary and historical logos and mascots. Winner Prix Kodak at the 2009 Cannes Film Festival and the Academy Award for Best Animated Short Film in 2010. See also Edward Bernays and The Engineering of Consent

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    1. Wow. Thanks for that. The bombardment quickly had me almost nauseous. I wonder if because of my current level of saturation. But that is just so good is so many ways.

      Ah yes, Bernays. Also, I've heard a couple of interviews recently with professors who are looking at how the current mode of Capitalism, Neoliberalism, has limited the imagination of possible alternatives. A couple of them have started a project; search for Radical Imagination.There's also Albena Azmanova interviewed recently on Against the Grain.

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